Mark Anthony Olanday
Meet Mark Anthony Olanday
24 years of professional experience in: Brand Marketing Communication, Creative Management, Art Direction, Video Post-Production Screens, Content Management and Team Motivation
Get To Know Me
ABOUT:
24 years of professional experience in: Brand Marketing Communication Creative Management Art Direction Video Post-Production Screens Content Management Team Motivation
ACHIEVEMENTS:
1. NUSTAR's Pre-Opening Brand Marketing Team Established the marketing services department (Process, Procedures, Workspace, and Personnel). Created templates and recommendations for Marketing Services. Created an internal company employee mascot (NU BAI) to serve as an ambassador. Led the launch of creative content for the country's largest curved outdoor LED (Jumbotron).
2. Creative Communication Lead at SMART Communication (Technology Department) Developed templates and guidelines for creatives. Internal communications resources have been improved, including presentations and videos. The technology department won the first internal video competition (Pusong PLDT Smart).
3. Solaire's Pre-Opening Brand Marketing Team Established the multimedia department (Process, Procedures, Workspace, and Personnel). Started the unison of digital screens. UI Design for Digital Wayfinder Kiosks with IPTV. Director of Solaire's internal TV show, TMTV (Team Members TV).
SOFTWARE:
Adobe Creative Suite, Scala CMS and Designer, Brightsign CMS, Paltronics CMS, MVI and Zafiro Internet Protocol Television (IPTV), Outabox CMS.
Past Experience
November 2021 - Present
NUSTAR Resort and Casino
Associate Director - Marketing Services | Brand Marketing
Pre-opening team. Head of Marketing Services. Handles marketing content, creatives, digital screens, advertising and campaigns.
February 2021 - November 2021
Creative lead of the technology department handling all internal creative communications and campaigns.
Smart Communications, Inc.
Creatives and Communications Lead (Technology)
August 2012 - July 2020
Solaire Resort and Casino
Multimedia Development Manager
Pre-opening team. Manages the creative multimedia content of the property such as advertising, audiovisual campaigns, promotions, and infomercials both internal and external.
April 2009 - May 2012
Just Edit
Freelance Creative Director
Handled creatives and multimedia projects.
March 2008 - April 2009
R.E.W.S.S. Denmark
Product Marketing Manager
Together with the VP for Sales and Marketing, responsible for all related sales and marketing activities of the company.
March 2007 – March 2008
Phoenix One Knowledge Solutions, Inc.
Marketing / Advertising Manager
In-charge of providing creative concept, content and overall advertising campaign to support marketing activities.
May 2005 - February 2007
Challenge Systems, Inc.
Product Manager
Plans, directs and implements marketing strategies to promote the sales of products and services through direct selling, Internet marketing and conducting technical demonstrations.
Educational
History
My Schooling
June 1996 - April 2000
Bachelor of Fine Arts Major in Advertising Arts, UNIVERSITY OF SANTO TOMAS
Graduated with Honors. One of the Outstanding Thesis Award
Creative Management and Team Motivation
Key Role in Creatives. Handling managerial role in motivating artists, project workflow and handling deadlines.
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Digital Screens Management
Led the marketing and advertising on Solaire's digital screens. Oversaw the development of the Internet Protocol TV (IPTV) and Digital Wayfinder Kiosk user interfaces (UI). Oversee the largest curved outdoor LED display in the country, the Jumbotron, located in NUSTAR.
Brand and Marketing Communications
Important role as one of the team leaders for branding and marketing for companies like Adobe, Maya, Phoenix One, Solaire Resort and Casino, and NUSTAR Resort and Casino.
I can do all this through him who gives me strength.
Philippians 4:13
